Haydn Fentum CEO

Haydn Fentum is an hotelier, born into a family of hoteliers. Since leaving university and studying in Switzerland Haydn has controlled three hotels with Michelin star food and built up a small asset-owning group of four star deluxe hotels (Furlong) sold to Dawnay Shore.

From the initial purchase of Billesley Manor, year on year sales and profits grew so that he was able to achieve an IRR of approximately 800% over five years. Haydn founded the Bespoke Hotel Group with Robin Sheppard in 2000 to operate these and other hotels which now constitute £480m of property under direct management.

Robin Sheppard Chairman

Robin Sheppard is a classically trained hotelier with an eye for innovation who by the age of 27 was General Manager of Bodysgallen Hall, the best hotel in Wales, moving on to be the GM of several outstanding hotels, The Lygon Arms, The Royal Berkshire and the Bath Spa amongst others, before joining forces with Haydn Fentum to pool their skills and create the Bespoke Hotel Group.

Robin's innovative approach to marketing has broadened the customer base of all Bespoke Hotels and led to several awards and accolades - most notably ‘The RAC Hotel of the Year Award’ and the Caterer and Hotelkeeper ‘Hotel of the Year Award’, as well as being named amongst Hotel Designs' Brit List 2017 - shortlisting the 25 most inspirational and influential hoteliers for the year.

Stephen Littlefair Managing Director (Finance Commercial)

Stephen has over 25 years’ experience in the retail and hospitality sectors. He has worked within both large, branded hotels and smaller-scale, luxury market sectors. He has held senior finance roles within the hotel industry, most recently as Finance Director for Village Hotels and Commercial Finance Manager at Principal Hayley.

Graham Marskell Managing Director (Operations)

Graham brings 30 years of hotel experience to the company. Having trained at Hotel School in Switzerland he went on to hold management positions in Town and Country Houses such as Inverlochy Castle, Ettington Park, Bath Priory and The Feathers at Woodstock. He has held General Manager roles at Flitwick Manor, Woodlands Park Cobham and Richmond Gate Hotels before taking a role as Operations Director.

Graham is particularly proud to have headed up the re-opening of six hotels as well as having moved fifteen hotels from 3 to 4 stars in the past two years.

Peter Daresbury Non-Executive Director

Peter Daresbury has held numerous executive positions, including CEO from 1993 to 2000 of the Greenalls Group, which had an annual turnover of £983 million and a FTSE market capitalisation of £1.7 billion. In 2000 the company was re-named The De Vere Group plc, and Peter became Non-Executive Chairman, until he stood down in 2006. Peter is currently Chairman of AIM listed Nasstar PLC, Stellar Diamonds PLC, Mallett PLC and North West Business Finance LTD which is a new Private Venture Capital and Loan Fund (VCLF) for the Northwest.

He was Chairman of Aintree Racecourse for 25 years, where in his riding days he rode in the Grand National in 1975 and won the Liverpool Foxhunters in 1982.

Thomas Greenall Commercial Director


Thomas Greenall has worked in a variety of roles within Bespoke since 2011, including Financial Operations manager as well as in various on-site positions, including General Manager of the Grosvenor Hotel in Shaftesbury.

Mike Rothwell

Mike Rothwell has over 30 years' experience across the hotel sector, having worked in General Management roles for groups including Forte, Macdonald Hotels, and Hand Picked Hotels. A longstanding member of The Institute for Turnaround, Mike specialises in hotel turnaround and recovery, and has completed over 200 such projects across the UK during the past decade, while working as an expert witness in hospitality-related cases.

Amanda Humble Group Sales & Marketing Director

Amanda started her career in management positions in quality country house hotels including Down Hall Country House and Ashdown Park, and has successfully led sales teams in a variety of hospitality ventures.

She worked within a highly acclaimed conference and training venue company, increasing revenue across their portfolio and managing the development of bespoke venues for key clients including the Allianz Cornhill training centre in Surrey.

Amanda is proud to have been involved in fourteen new hotel openings and managed a regional team of 12 sales managers across a variety of different markets. And when she is not talking to clients, Amanda enjoys amateur dramatics – more talking then!

Zoe Bentley People Manager

Zoe is a CIPD qualified HR professional with a passion for hospitality and a proven track record across the construction industry. She is responsible for leading Bespoke's HR department, while managing employee relations, as well as learning & development.

In her spare time, Zoe enjoys cooking and being even more hospitable by hosting regular dinner parties.

Anne Cannon Purchasing Director

Anne has over 20 years’ experience in Purchasing Management in the hospitality sector. After a number of years working for a major Pub group, Anne moved to De Vere hotels in 2000. More recently she enjoyed some years with Von Essen Hotels as their Group Purchasing Manager before joining Bespoke.

Sarah Taylor

Sarah Taylor is Office Manager and PA to the CEO and Chairman. Sarah has spent her working life in the hospitality industry, much of it at Champneys Health Resort. Sarah has worked in marketing and as PA to General Managers and Directors, therefore, has a good insight into hotel operations. Sarah brings with her a passion for organisation and feels that communication and continuity are the key elements to a successful business.

When Sarah is not busy organising everyone, she enjoys cooking and exploring antique shops.