Haydn Fentum Chairman

Haydn Fentum is an hotelier, born into a family of hoteliers. He co-founded the Bespoke Hotel Group with Robin Sheppard in 2000 to operate an independent group of hotels which grew to over 70 properties during his stewardship. Haydn's acute business brain has steered the company steadfastly throughout, enabling the business to survive and thrive in both strong and weak markets. Haydn is also Non-Executive Director of Hillbrooke and Peel Hotels.

Years in hospitality industry: 30

Thomas Greenall CEO

Thomas has worked his way up through the company since joining Bespoke in 2010. Growing up in a family of hotel and leisure specialists he has absorbed wisdom beyond his years. He combines this with strong accounting and communication skills to drive optimum performance in all our hotels. Thomas is also Non-Executive Director of Randalls, the largest pub company in Jersey.

Years in hospitality industry: 15

Robin Sheppard President


Robin Sheppard is a classically-trained hotelier with an eye for innovation, who ran a series of outstanding country hotels. He then joined forces with Haydn in 2000, to pool their complementary skills. His creative approach to marketing has broadened the customer base of all Bespoke Hotels. This has led to several awards and accolades for the company – most notably the ‘Hotel of the Year Award' for Hotel Gotham and the ‘Newcomer of the Year' for Hotel Brooklyn – both in Manchester, and both conceived, created and managed from the ground up by Bespoke. Robin is Chairman of the Institute of Hospitality, a Non-Executive Director of several industry-related companies and a champion for accessibility.

Years in hospitality industry: 45

Stephen Littlefair CFO

Stephen has been in the Bespoke engine-room for 10 years during which period the company has continuously expanded. His incredible eye for detail and commercial urgency – the result of a broad base of hospitality and leisure experience – has made him a powerful driving force for sustainable growth for Bespoke and for our client hotels throughout that time.

Years in hospitality industry: 30

Graham Marskell COO

Graham trained at Hotel School in Switzerland and has run many of the UK's finest hotels. He takes responsibility for driving the profitability of each hotel in the Bespoke group, based on pragmatism coupled with a relentless passion for detail. Graham has also mentored and nurtured many hotel managers and developed the proven and reliable systems that we apply across our group.

Years in hospitality industry: 35

Craigie Pearson In-house Legal Counsel

Craigie has a commercial and corporate law background. Whilst still in private practise, she began advising Rocco Forte Hotels and the Soho House Group in 1999, and has worked with hotel owners, investors and operators ever since. Before joining Bespoke in 2018, she was head of the hotel group at Forsters LLP.

Years in hospitality industry: 20

Mike Rothwell MD Turnaround


Mike has worked in general management at major international hospitality brands including Forte, Macdonald and Hand Picked Hotels. He is a longstanding member of The Institute for Turnaround and specialises in hotel recovery. He has completed over 200 such projects across the UK during the past decade, while working as an expert witness in hospitality-related cases.

Years in hospitality industry: 30

Mark Blick Managing Partner Bespoke International

Mark's success in hospitality and leisure industry spans the entirety of the hotel spectrum. Mark has vast experience in management projects from distressed hotels to new developments. Previous positions include CEO for YOO Hotels and Resorts and Managing Director of Choice Hotels International European Division headquartered in Paris. Mark's early experience was gained at Doyle Hotels and The Savoy.

Years in hospitality industry: 25

Amanda Humble Group Sales & Marketing Director

Amanda started her career in hospitality management in quality country house hotels and has successfully led sales teams in a variety of hospitality ventures. She worked within a highly acclaimed conference and training venue business, increasing revenue across their portfolio and managing the development of distinctive venues for key clients, and has repeated and improved upon this for Bespoke for 10+ years.

Years in hospitality industry: 30

Anne Cannon Purchasing Director

Anne has considerable experience in Purchasing Management in the hospitality sector. After a number of years working for a major pub group, Anne worked for De Vere Hotels, and subsequently Von Essen Hotels before joining the Bespoke Team in 2010. She is highly organised, thorough and effective; establishing a strong culture of efficient cost management in all of our properties.

Years in hospitality industry: 30

Perry Thomas Group IT Manager

Perry has specialised in IT for over 40 years, building in that time an encyclopaedic knowledge of all things IT – from programming, voice communications, data systems and in-premise data centres through to cloud solutions. For the last 20 years Perry has operated specifically within the hospitality industry, bringing a strong can-do, hands-on attitude to complex technology issues, and making IT easy to understand for all lay persons.

Years in hospitality industry: 20

Stephanie Carvell Group Revenue Manager

After graduating in hospitality management from the University of Plymouth Steph rose to become a cluster general manager with Centre Parcs and Oxford Inns, before joining Bespoke in 2010 to head up our revenue management team. With a wealth of skill and experience in hotel revenue management and distribution, a keen eye for practical integration and optimisation Steph has presided over consistent improvement in commercial performance across our hotels.

Years in hospitality industry: 25

Sarah Taylor Team Assistant to the Board of Directors

Sarah has spent her working life in the hospitality industry, initially at Champneys Health Resort before joining the Bespoke Hotel group in 2009. She has outstanding insight into hotel operations and brings with her a passion for organisation, communication and continuity as the key elements to a successful business.

Years in hospitality industry: 28